"What has been will be again, what has been done will be done again; there is nothing new under the sun." [Ecc 1:9]

Rien Nouveau, founded by Andrey Busev in 2021, is a clothing project that explores the cyclical nature of creation. Revisiting classic designs with modern sensibilities.

The new but familiar.

At its core, each piece of clothing provides the wearer with protection and comfort. It is an inherent and unchanging attribute to the jacket, trousers, or shirt that we wear daily. However, it is the interpretation and unique take on these original creations throughout history that breathes new life into the garments, providing a new form to an object with unwavering origins.

Fluid form.

Constant essence.